000			03780nam a22003498i 4500
001			6273
003			ES-MaCNC
005			20180719144152.0
007			ta
008			161213s2016 mau 001 0 eng d
020			_a9780674545472
040			_aES-MaCNC _bspa _erdc _cES-MaCNC
100	1		_aEzrachi, Ariel _94394
245	1	0	_aVirtual competition _bthe promise and perils of the algorithm-driven economy / _cAriel Ezrachi, Maurice E. Stucke.
264		1	_aCambridge, Massachusetts : _bHarvard University Press, _c2016
300			_aVIII, 356 p. _c24 cm
336			_aTexto (visual) _2isbdcontent
337			_asin mediación _2isbdmedia
504			_aIncluye referencias bibliográficas e índice
505	0		_aPart I. Setting the scene: The promise of a better competitive environment -- New economic reality: the rise of big data and big analytics -- Light touch antitrust -- Looking beyond the facade of competition -- Part II. The collusion scenarios: The messenger scenario -- Hub and spoke -- Tacit collusion on steroids: the predictable agent -- Artificial intelligence -- Part III. Behavioral discrimination: Price discrimination explained -- The age of perfect price discrimination? -- The rise of "almost perfect" behavioral discrimination -- Behavioral discrimination: economic and social perspectives -- The comparison intermediaries -- Part IV. Frenemies: The dynamic interplay among "frenemies" -- Extraction and capture -- "Why invite a arsonist to your home?": understanding the "frenemy" mentality -- Part V. Intervention: To regulate or not to regulate -- The enforcement toolbox.
520			_aShoppers with Internet access and a bargain-hunting impulse can find a universe of products at their fingertips. In this thought-provoking exposé, Ariel Ezrachi and Maurice Stucke invite us to take a harder look at today’s app-assisted paradise of digital shopping. While consumers reap many benefits from online purchasing, the sophisticated algorithms and data-crunching that make browsing so convenient are also changing the nature of market competition, and not always for the better. Computers colluding is one danger. Although long-standing laws prevent companies from fixing prices, data-driven algorithms can now quickly monitor competitors’ prices and adjust their own prices accordingly. So what is seemingly beneficial―increased price transparency―ironically can end up harming consumers. A second danger is behavioral discrimination. Here, companies track and profile consumers to get them to buy goods at the highest price they are willing to pay. The rise of super-platforms and their “frenemy” relationship with independent app developers raises a third danger. By controlling key platforms (such as the operating system of smartphones), data-driven monopolies dictate the flow of personal data and determine who gets to exploit potential buyers. Virtual Competition raises timely questions. To what extent does the “invisible hand” still hold sway? In markets continually manipulated by bots and algorithms, is competitive pricing an illusion? Can our current laws protect consumers? The changing market reality is already shifting power into the hands of the few. Ezrachi and Stucke explore the resulting risks to competition, our democratic ideals, and our economic and overall well-being.
650		4	_9203 _aCompetencia
650		4	_9685 _aInternet
650		4	_91281 _aTeoría Económica
653			_aEconomía digital
653			_aComportamiento del consumidor
653			_aPlataformas online
653			_aBig data
700	1		_aStucke, Maurice E. _96931
856			_uhttp://bibliotecacnmc.bage.es/cgi-bin/koha/opac-retrieve-file.pl?id=88defe662108389247e77ad7acd85f80 _yVer índice
942			_cMON _2udc
999			_c6273 _d6273